Who this is from
The person, then the standards.
I've been building businesses for twenty years, first property development, then automated trading systems, and I plan to spend the next twenty doing the same. Some people paint. I build companies. Most of what I know came the hard way, and the hard lessons are the ones worth passing on.
I think we're at the start of a genuine change in how work gets done. I don't buy the "AI will take your job" line — though I won't pretend it's baseless; some jobs, developers among them, are under real pressure. But for most experienced professionals, the threat has been badly misread.
I talk to a lot of people over 40 who are intimidated by AI. They're operating from the wrong frame: it's going to replace me. Here's the correct one: you have twenty years of problems, fixes, mistakes and wins that AI cannot replicate. AI is excellent at producing frameworks. Without your context, it produces nothing worth having. I don't say that lightly: I've spent the past year working with these tools ten hours a day, and unguided, they are close to useless. Guided by someone who knows their field, they're the biggest lever I've seen in twenty years of business.
That's what this is: your experience, finally put to work. The code was never the hard part. You already have the hard part.
Standards
How we work.
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The name
A plumb line is a lead weight on a string that hangs perfectly vertical — the original tool for finding true. From Latin plumbum, "lead", via French plomb. We picked the name for the promise in it: straight answers, honestly weighted.
Spotted an error? Tell us: hello@theplumb.net. We correct in the open.
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